This research explores Asian consumers’ perceptions, preferences, sentiments, and behaviors when it comes to company practices regarding the collection and usage of personal data. The following Asia-Pacific markets are included in the analysis: Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The sample includes 500 respondents per market, representative of each market’s online population by age and gender.
Across Asia, company data practices are important to consumers, and can significantly impact purchasing and/or brand usage behavior
Percent of respondents agreeing with the following statements ….